Ravinder works in the city while his family continues to reside in the village. His primary mode of communicating with his family and friends is the mobile phone using which he talks to them and receives pictures and videos, updating him on all that is happening back home. The mobile phone also becomes his window to the world of entertainment when he watches the latest films songs and trailers. He owns a dual SIM phone and is constantly looking for the ‘best deal’ for both voice and data. Sometimes he runs out of talk time or data balance and at other times, the validity of his packs expire before he is able to consume all the talk time or data available.
Hundreds of millions of customers such as Ravinder are spread all across the country – in cities as well as hinterland. To address the evolving communication needs of these customers, Vodafone, one of India’s leading telecommunications service providers, today launched Vodafone FLEX, a revolutionary new concept for Prepaid customers that comes with no pre-fixed quotas for Voice, Data or SMS. This revolutionary new concept, gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS – all with just a single recharge.
Launching this new, revolutionary concept, Sandeep Kataria, Director – Commercial, Vodafone India, said,“Vodafone has always been at the forefront of innovation. With Vodafone FLEX, we aim to revolutionaise the pre-paid world by addressing the needs of the customers. 90% of customers prefer to use prepaid and Vodafone FLEX has been specially designed with the singular objective of making the user experience of the hundreds of million prepaid customers simpler, richer and more enjoyable. It gives prepaid customers total control with the flexibility to use their Flex as per their individual choice and usage style – more for voice or more for data – offering greater value for money.”
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Developed following extensive research and after gaining insights into the preparid customers usage, preferences and evolving needs, Vodafone FLEX goes much beyond a conventional pre-paid tariff plan. Vodafone FLEX customers can carry forward their unused Flex, keep a tab on their exact usage, and enjoy savings of up to 25%, all this with a single recharge valid for 28 days.
“Vodafone FLEX provides a novel breakthrough from the conventional way in which customers currently use and manage their various mobile plans for voice and data. Eliminating the need for managing multiple recharges or validities, Vodafone FLEX gives ready access to talktime, data, SMS and roaming – all with just a single recharge”, said Arvind Nevatia, National Head Consumer Marketing, Vodafone India.
A high decibel, 360, multi-media creative campaign will propagate the launch and introduce this innovative, new concept of Vodafone FLEX – ‘Prepaid bana very very aasan’, to audiences across the country. To be launched shortly, this advertising and promtional camaign is being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.
Vodafone FLEX is available in denominations of ranging from Rs 119 (325 Flex), Rs 199 (700 Flex), Rs 299 (1200 Flex) Rs 399 (1750 Flex). Additional packs can be availed at attractively lower cost. (*)
To avail Vodafone FLEX , customers just need to visit any Vodafone retail outlet or logon to www.vodafone.in and choose from a host of FLEX options that offer full talktime, SMS, internet, cheap data connection and roaming – a variety of services under one plan.