BlackBerry all set to bid adieu making Smartphone business. Once a leader in business phone, BlackBerry is novice today in fast changing dynamic industry of Smartphone.
Ever since Chen has took over as a CEO, BlackBerry outsourced designing & production of Smartphone. BlackBerry plans to put a curtain to hardware development & will outsource it to external partners. By following this strategy, it plans to drive profitability in loss making venture .
From now on wards, focus area for the Canadian based company will be growing its software business. In big US Smartphone market, Blackberry just managed to sell 400,00 smartphones in 2nd quarter of this financial year. Blackberry reported $373 million net loss of U.S. dollars