Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI), and Indian conglomerate TTK Group, today announced the launch of “Get ProActiv India’ as part of its ProActiv Living Program.
‘Get ProActiv India’, is a unique program that is designed to encourage and reward people to be physically active as measured activity can go a long way in improving one’s health. Get ProActiv India is integrated with Cigna TTK’s innovative Healthy Rewards Program allowing customers to earn valuable incentives by tracking their activities. Our customers can track their activity through Cigna TTK’s latest ‘Get ProActiv’’ application by integrating select wearable devices. They can also directly enter non track-able activities into the application. Healthy Reward points are then earned on the basis of the quantum of physical activity. These Health Reward points translate into lower health insurance premiums.
Commenting on the launch, Mr Sandeep Patel, MD & CEO, Cigna TTK Health Insurance said, “At Cigna TTK, we have always believed in the power of the words – ‘Health hai toh life hai’. This driving force, has led us to journey with our customers in times of illness and wellness equally. We were the first health insurance company in India to create awareness about healthy living through reward based health risk assessment and condition management programs. With “Get ProActiv India’, we want to go a step further by encouraging people to get physically active as a lifestyle. Technology as a catalyst has helped people to better monitor and manage their health. Our ‘Get ProActiv’ application will help our customers’ track their fitness levels and monitor their vitals while earning valuable reward points. We look forward to making India active, healthy and happy.”
Customers have to simply download the ‘Get ProActiv’ application and register the required details (such as customer ID, policy details). Effort intensive activities like cycling, swimming and weight training make the reward point ticker soar. But every step counts, and so, just walking is good too. Points can be accumulated and can be used for two purposes. Discount against renewal premium, or to claim Health Maintenance Benefits.
Research indicates that the higher the amount of physical activity, the more the health benefits. On the occasion of World Heart Day, the launch of Get ProActiv India encourages our customers to be more physically active and strive for cardio vascular fitness levels to prevent heart related ailments.
Cigna TTK in its efforts to promote health and fitness in India partners with leading marathons in India including the upcoming Standard Chartered Mumbai Marathon and recently partnered with Indiabull’s Vasai Virar Mayor’s Marathon, for which customers can also earn valuable healthy reward points.
The Get ProActiv program is open for all people with a Cigna TTK ProHealth policy, and one can register any time during the policy period. Like all other ProActiv Living programs conceptualized by Cigna TTK, this one too is available at no cost.
Get Active. Get Rewarded. (Additional Notes on the Get ProActiv India Program)
The rewards point system is based on the number of steps taken by an Individual. In addition the customer can earn additional weekly bonus points by performing additional physical activity.